ISBN: | 0137053606 |
---|---|
个人名称: | Kotler, Philip. |
题名: | Principles of marketing / Philip Kotler, Gary Armstrong. |
版本说明: | 4th ed. |
索书号: | F713.5/K87=5E |
出版发行项: | Englewood Cliffs, N.J. : Prentice Hall, c1989. |
载体形态: | xxiv, 661 p. : col. ill. ; 27 cm. |
丛编说明: | The Prentice Hall series in marketing |
书目附注: | Includes bibliographical references. |