ISBN: | 0750600233 |
---|---|
编目源: | DLC DLC |
题名: | The Marketing book / edited by Michael J. Baker. |
版本说明: | 2nd ed. |
索书号: | F713.5/B168-4=2E |
出版发行项: | Oxford : Butterworth-Heinemann, 1991. |
载体形态: | xxviii, 529 p. : ill. ; 25 cm. |
一般附注: | "Published on behalf of the Chartered Institute of Marketing." |
书目附注: | Includes bibliographical references (p. [506]-520) and index. |