ISBN: | 0395357098 |
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个人名称: | Pride, William M. |
题名: | Marketing : basic concepts and decisions / William M. Pride, O.C. Ferrell. |
版本说明: | 4th ed. |
索书号: | F713.5/P947=2E |
出版发行项: | Boston : Houghton Mifflin, c1985. |
载体形态: | xxix, 752 p. : ill. (some col.) ; 26 cm. |
书目附注: | Includes bibliographical references and indexes. |