ISBN: | 0023518316 |
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编目源: | DLC DLC DLC |
个人名称: | Hawkins, Del I. |
题名: | Essentials of marketing research / Del I. Hawkins, Donald S. Tull. |
索书号: | F713.3/H393E |
出版发行项: | New York : Toronto : New York : Macmillan Pub. Co. ; Maxwell Macmillan Canada ; Maxwell Macmillan International, c1994. |
载体形态: | xiii, 558, I-18 p. : ill. (some col.) ; 26 cm. |
一般附注: | Portions of this book are taken from: Marketing research / Donald S. Tull, Del I. Hawkins. 6th ed. c1993. |
书目附注: | Includes bibliographical references and indexes. |