ISBN: | 0073279331 |
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ISBN: | 9780073279336 (pbk.) : |
编目源: | UK-WkNB UK-WkNB |
个人名称: | Walker, Gordon. |
题名: | Modern competitive strategy / Gordon Walker. |
版本说明: | 2nd ed. |
索书号: | F270/W177E |
出版发行项: | Boston: McGraw-Hill Irwin, 2007. |
载体形态: | 346p.: 23 cm. |
一般附注: | Paperback. |
格式化内容附注: | Part One: Introduction1. What is Strategy?Part Two: Building Competitive Advantage2. Competitive Advantage 3. Industry Analysis4. Competing Over Time: Industry and Firm Evolution5. Strategy ExecutionPart Three: Managing the Boundaries of the Firm6. Vertical Integration and Outsourcing7. PartneringPart Four: Expanding the Scope of the Firm8. Competing in Global Markets9. New Business Development10. Managing the Multibusiness FirmPart Five: Governing the Firm11. Corporate Governance12. Strategic Planning and Decision Making. |