ISBN: | 0675098475 |
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个人名称: | Dodge, H. Robert,1929- |
题名: | Marketing research / H. Robert Dodge, Sam Fullerton, David Rink. |
索书号: | F713.5/D645E |
出版发行项: | Columbus, Ohio : Merrill, c1982. |
载体形态: | viii, 530 p. : ill. ; 26 cm. |
书目附注: | Includes bibliographical references and indexes. |