ISBN: | 9781473723702 (pbk.) |
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ISBN: | 1473723701 (pbk.) |
编目源: | YDXCP YDXCP |
个人名称: | Doole, Isobel. |
题名: | International marketing strategy : analysis, development and implementation / Isobel Doole [and three others] |
版本说明: | 7th ed. |
索书号: | F740.2/D691=2E |
出版发行项: | Andover, Hampshire, U.K. : Cengage Learning, 2016. |
载体形态: | xxvi, 465 p. : col. ill., col. maps ; 26 cm. |
一般附注: | Previous editions authored by: Chris Phillips, Isobel Doole, and Robin Lowe; Isobel Doole and Robin Lowe. |
书目附注: | Includes bibliographical references and index. |
格式化内容附注: | Part 1 Analysis 1. An Introduction to International Marketing 2. The World Trading Environment 3. Social and Cultural Considerations in International Marketing 4. International Marketing Research and Opportunity Analysis Part 2 Strategy Development 5. International Niche Marketing Strategies for Small- and Medium-sized Enterprises 6. Global Strategies 7. Market Entry Strategies 8. International Product and Service Management Part 3 Implementation 9.International Communications 10. The Management of International Distribution and Logistics 11. Pricing for International Markets 12. Technology Enabled Sustainable International Marketing. |