ISBN: | 0132613557 : |
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编目源: | DLC DLC DLC |
个人名称: | Evans, Joel R. |
题名: | Marketing / Joel R. Evans, Barry Berman. |
版本说明: | 7th ed. |
索书号: | F713.5/E92=4E |
出版发行项: | Upper Saddle River : Prentice Hall, International, c1997. |
载体形态: | xxxii, 679, [68] p. : col. ill. ; 29 cm. |
书目附注: | Includes bibliographical references and indexes. |