ISBN: | 9780470414361 (hbk.) |
---|---|
ISBN: | 9780471755289 (hbk.) |
编目源: | DLC DLC DLC |
个人名称: | McDaniel, Carl D. |
题名: | Marketing research / Carl McDaniel, Jr., Roger Gates. |
版本说明: | 8th ed. |
索书号: | F713.52/M134E |
出版发行项: | Hoboken, NJ : Wiley, c2007. |
载体形态: | xix, 623, [59] p. : col. ill. ; 26 cm. + 1 CD-ROM (4 3/4 in.) |
一般附注: | "SPSS 14.0 student version, for Windows 2000, XP, and ME"--CD-ROM. |
书目附注: | Includes bibliographical references and index. |