ISBN: | 0137016239 |
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个人名称: | Kotler, Philip. |
题名: | Principles of marketing / Philip Kotler. |
版本说明: | 2nd ed. |
索书号: | F713.5/K87=2E |
出版发行项: | Englewood Cliffs, N.J. : Prentice-Hall, c1983. |
载体形态: | xxiv, 676 p. : ill. ; 24 cm. |
丛编说明: | Prentice-Hall series in marketing |
书目附注: | Includes bibliographical references and indexes. |