ISBN: | 0-07-038767-2 |
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编目源: | DLC DLC DLC |
地理区域代码: | n-us--- |
个人名称: | Loudon, David L. |
题名: | Consumer behavior : concepts and applications / David L. Loudon, Albert J. Della Bitta. |
版本说明: | 4th ed. |
索书号: | F713.5/L |
出版发行项: | New York : McGraw-Hill, c1993. |
载体形态: | xxiii, 788 p. : ill. (some col.) ; 27 cm. |
丛编说明: | McGraw-Hill series in marketing |
书目附注: | Includes bibliographical references (p. 733-782) and index. |