ISBN: | 0133572609 |
---|---|
个人名称: | Keegan, Warren J. |
题名: | Global marketing management / Warren J. Keegan. |
版本说明: | 4th ed. |
索书号: | F713.5/K26-2E |
出版发行项: | Englewood Cliffs, N.J. : Prentice Hall, c1989. |
载体形态: | xvi, 783 p. : ill. ; 25 cm. |
丛编说明: | The Prentice-Hall series in marketing |
一般附注: | Rev. ed. of: Multinational marketing management. 3rd ed. c1984. |
书目附注: | Includes bibliographies and indexes. |