ISBN: | 0137015577 |
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个人名称: | Kotler, Philip. |
题名: | Principles of marketing / Philip Kotler. |
索书号: | F713.5/K87E |
出版发行项: | Englewood Cliffs, N.J. : Prentice-Hall, c1980. |
载体形态: | 728 p. in various pagings : ill. ; 24 cm. |
书目附注: | Includes bibliographical references and indexes. |