ISBN: | 0135579597 |
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个人名称: | Kotler, Philip. |
题名: | Marketing management : analysis, planning, and control / Philip Kotler. |
版本说明: | 3d ed. |
索书号: | F713.5/K87-3=2E |
出版发行项: | Englewood Cliffs, N.J. : Prentice-Hall, c1976. |
载体形态: | xi, 529 p. : ill. ; 25 cm. |
书目附注: | Includes bibliographical references and indexes. |