书目详细信息
： Advertising and Sales Management /
书目信息 机读格式(MARC)
| ISBN： | 9781774697467 |
|---|---|
| 编目源： | MiAaPQ MiAaPQ MiAaPQ |
| 个人名称： | Kumar, Dinesh, |
| 题名： | Advertising and Sales Management / Dinesh Kumar. |
| 版本说明： | First edition. |
| 索书号： | F713.5/K96E |
| 出版发行项： | Burlington, ON : Toronto Academic Press, [2024] |
| 载体形态： | xviii, 241 pages : chiefly color illustrations ; 26 cm |
| 书目附注： | Includes bibliographical references and index. |
| 格式化内容附注： | Cover -- Title Page -- Copyright -- About The Author -- Contents -- List of Figures -- List of Tables -- List of Abbreviations -- Preface -- Chapter 1: Basics Of Advertising And Sales Management -- Unit Introduction -- 1.1. Features Of Advertising -- 1.2. Objectives Of Advertising -- 1.3. Importance Of Advertising -- 1.4. Advertising And Brand Building -- 1.5. Participants In Advertising -- 1.6. Role Of Advertising In An Economy -- 1.7. Types Of Advertisement -- 1.8. Advertising Budget -- 1.9. Definition Of Sale Management -- 1.10. Benefits Of Selling Activities -- 1.11. Elements Of Sales Management -- 1.12. Objectives Of Sales Management -- 1.13. Organization Of Selling Unit -- Summary -- Review Questions -- Multiple Choice Questions -- References -- Chapter 2: Sales And Advertising Approaches -- Unit Introduction |