ISBN: | 0256060789 (pbk.) |
---|---|
个人名称: | Peter, J. Paul. |
题名: | A preface to marketing management / J. Paul Peter, James H. Donnelly, Jr. |
版本说明: | 4th ed. |
索书号: | F713.5/P478-3E |
出版发行项: | Plano, Tex. : Business Publications, 1988. |
载体形态: | xii, 320 p. : ill. ; 24 cm. |
一般附注: | Includes indexes. |
书目附注: | Bibliography: p. 297-307. |