书目详细信息
： MARKETING RESEARCH THAT PAYS OFF:CASE HISTORIES OF
书目信息 机读格式(MARC)
| ISBN： | 0789001977 |
|---|---|
| 题名： | Marketing research that pays off:case histories of marketing research leading to success in the marketplace./ edited by Larry Percy. |
| 索书号： | F713.52/M345-2E |
| 出版发行项： | NY./London: The Haworth Press, 1997. |
| 载体形态： | xv, 270p. ill. 21.5cm. |
| 一般附注： | Offer you insight into how actual companies have used market research tjo successfully solve marketing problems. |
| 书目附注： | includes index. |