书目详细信息
： MARKETING MANAGEMENT /
书目信息 机读格式(MARC)
| ISBN： | 0030177421 |
|---|---|
| 编目源： | TNJ TNJ MiYEM DLC |
| 个人名称： | Dickson, Peter R. |
| 题名： | Marketing management / Peter R. Dickson. |
| 版本说明： | 2nd ed. |
| 索书号： | F713.5/D554E |
| 出版发行项： | Fort Worth : Dryden Press c1997 |
| 载体形态： | xxxi, 810 p. : ill. (some col.) ; 27 cm. |
| 丛编说明： | The Dryden Press series in marketing |
| 书目附注： | Includes bibliographical references and indexes. |
| 格式化内容附注： | Decision making and planning -- The generation and use of market intelligence -- Analyzing customers -- Analyzing competition -- Analyzing market channels -- Analyzing regulation and market ethics -- Analyzing the organization -- Positioning strategy -- Managing products -- Managing distribution -- Managing personal selling -- Managing communications -- Managing pricing -- Organizing and implementing -- Forecasting, budgeting, and controlling -- A guide to creative decision making -- STRATMESH and the sample plan. |