ISBN: | 0-03-022814-X : |
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个人名称: | Boone, Louis E. |
题名: | Contemporary marketing / Louis E. Boone, David L. Kurtz. |
版本说明: | 6th ed. |
索书号: | F713.5/B72 |
出版发行项: | Chicago : Dryden Press, c1989. |
载体形态: | xxxix, 700, [57] p. : col. ill. ; 26 cm. |
丛编说明: | The Dryden Press series in marketing |
一般附注: | Includes indexes. |
书目附注: | Bibliography: p. [N2]-N11. |