书目详细信息
： Hey whipple, squeeze this :
书目信息 机读格式(MARC)
| ISBN： | 9781119819691 : |
|---|---|
| ISBN： | 1119819695 |
| ISBN： | 9781119819738 |
| ISBN： | 1119819733 |
| ISBN： | 9781119819745 |
| ISBN： | 1119819741 |
| 编目源： | DLC DLC OCLCF OCLCO CAD WZW OQX YDX CLE BKL |
| 个人名称： | Sullivan, Luke, |
| 题名： | Hey whipple, squeeze this : the classic guide to creating great advertising / Luke Sullivan. |
| 版本说明： | Sixth edition. |
| 索书号： | F713.8/S952E |
| 载体形态： | xvi, 392 pages : illustrations ; 23 cm |
| 书目附注： | Includes bibliographical references and index. |
| 格式化内容附注： | Foreword / Anselmo Ramos -- Preface -- A brief history of why everybody hates advertising: And why you should try to get a job there -- The creative process: Or, why it's impossible to explain what we do to our parents -- Tell the truth and run: Saying the right thing the right way -- A Controlled Daydream: Concepting: coming up with ideas -- Brevity is the soul of wit: The art of copywriting -- The virtues of simplicity: Or, why it's hard to pound in a nail sideways -- Why is the bad guy always more interesting?: Storytelling, conflict, and brand platforms -- Rewiring your brain: Chasing ideas and making big creative leaps -- Viral, naughty, and rong: Getting noticed, getting talked about -- Advertising 2.0: Moving from analog into digital -- Make the idea bigger, not the logo: Or, why branded content is more interesting than advertising -- Concepting for the hive mind: Creating buzz with social marketing -- Everything that can be digital, will be: Creative techs, developers, and the mobile future -- Stopping people from going to the bathroom: Some advice on television and video -- Creative mind versus monkey mind: Or, managing time, energy, panic, and your creative mind -- Pecked to death by ducks: Presenting and protecting your work -- Just start World War III: What it takes to get into the business -- Advertising: the most fun you can have with your clothes on: Is this a great business or what? |