ISBN: | 0136050557 |
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个人名称: | Keegan, Warren J. |
题名: | Multinational marketing management / Warren J. Keegan. |
版本说明: | 2d ed. |
索书号: | F713.5/K26=2E |
出版发行项: | Englewood Cliffs, N.J. : Prentice-Hall, c1980. |
载体形态: | xxii, 613 p. : ill. ; 24 cm. |
书目附注: | Includes bibliographies and indexes. |