ISBN: | 0256031843 |
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个人名称: | Churchill, Gilbert A. |
题名: | Sales force management : planning, implementation, and control / Gilbert A. Churchill, Jr., Neil M. Ford, Orville C. Walker, Jr. |
版本说明: | 2nd ed. |
索书号: | F713.1/C563E |
出版发行项: | Homewood, Ill. : R.D. Irwin, 1985. |
载体形态: | xviii, 755 p. : ill. ; 25 cm. |
丛编说明: | The Irwin series in marketing |
书目附注: | Includes bibliographical references and index. |