ISBN: | 0030055326 |
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个人名称: | Churchill, Gilbert A. |
题名: | Marketing research : methodological foundations / Gilbert A. Churchill, Jr. |
版本说明: | 4th ed. |
索书号: | F713.5/C563E |
出版发行项: | Chicago : Dryden Press, c1987. |
载体形态: | xx, 896 p. : ill. ; 25 cm. |
书目附注: | Includes bibliographical references and index. |