ISBN: | 0131498657 |
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编目源: | DLC DLC DLC |
个人名称: | Burns, Alvin C. |
题名: | Marketing research / Alvin C. Burns, Ronald F. Bush. |
索书号: | F713.5/B967E |
出版发行项: | Englewood Cliffs, N.J. : Prentice Hall, c1995. |
载体形态: | xviii, 622 p. : ill. (some col.) ; 27 cm. + 1 computer disk (3 1/2 in.) |
书目附注: | Includes bibliographical references (p. 611-613) and index. |