ISBN: | 0434900842 : |
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编目源: | DLC DLC |
题名: | The Marketing book / edited by Michael J. Baker. |
索书号: | F713.5/B168-4E |
出版发行项: | London : Heinemann, 1987. |
载体形态: | xxv, 441 p. : ill. ; 25 cm. |
一般附注: | "Published on behalf of the Chartered Institute of Marketing." |
书目附注: | Includes bibliographical references (p. [424]-436) and index. |