ISBN: | 0534009581 : |
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个人名称: | Assael, Henry. |
题名: | Consumer behavior and marketing action / Henry Assael. |
索书号: | F713.5/A844-2=1E |
出版发行项: | Boston, Mass. : Kent Pub. Co., c1981. |
载体形态: | xiv, 641 p. : ill. ; 24 cm. |
书目附注: | Includes bibliographical references and indexes. |