书目详细信息
： International strategic management of brands and online firms :
书目信息 机读格式(MARC)
| ISBN： | 9783658380496 |
|---|---|
| 编目源： | GW5XE GW5XE OCLCF N$T UKAHL OCLCQ |
| 个人名称： | Sinning, Carolina, |
| 题名： | International strategic management of brands and online firms : essays on perceived brand globalness, endorsed branding, and e-commerce firms' internationalization / Carolina Sinning. |
| 索书号： | F276.7/S617.2E |
| 载体形态： | xx, 226 pages : illustrations ; 21 cm. |
| 书目附注： | Includes bibliographical references. |
| 格式化内容附注： | Introduction -- Literature Review and Research Gaps -- Structure and Contribution of the Studies -- Further Remarks -- Introduction -- Conceptual Framework -- Hypothesis Development -- Empirical Study -- Discussion and Implications -- Limitations and Further Research -- Introduction -- Conceptual Framework and Hypothesis -- Empirical Study -- Discussion -- Limitations and Further Research -- Introduction -- Conceptual Framework and Hypothesis -- Empirical Study -- Discussion -- Limitations and Further Research -- Discussion and Conclusions -- Limitations and Further Research -- Acknowledgements -- Study 1: How Country Development and National Culture Affect the Paths of Perceived Brand Globalness to Consumer Behavior across Nations -- Study 2: Endorsement of Global Product Brands by Global Corporate Brands : A Consumer Perspective across Nations. |