ISBN: | 0070391912 |
---|---|
个人名称: | Lynch, Richard L. |
题名: | Introduction to marketing / Richard L. Lynch, Herbert L. Ross, Ralph D. Wray. |
索书号: | F713.5/L987E |
出版发行项: | New York : Gregg Division, McGraw-Hill, c1984. |
载体形态: | xii, 560 p. : ill. ; 24 cm. |
丛编说明: | The Gregg/McGraw-Hill marketing series |
书目附注: | Includes bibliographical references and index. |