ISBN: | 0534009573 : |
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地理区域代码: | n-us--- |
个人名称: | Berkman, Harold W. |
题名: | Consumer behavior : concepts and strategies / Harold W. Berkman, Christopher Gilson. |
版本说明: | 2d ed. |
索书号: | F713.5/B513=2E |
出版发行项: | Boston, Mass. : Kent Pub. Co., c1981. |
载体形态: | xxiii, 483 p. : ill. ; 24 cm. |
书目附注: | Includes bibliographies and index. |