ISBN: | 0070841551 (pbk.) : |
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个人名称: | Chisnall, Peter M. |
题名: | Marketing research / Peter M. Chisnall. |
版本说明: | 3rd ed. |
索书号: | F713.5/C542E=2E |
出版发行项: | London ; New York : McGraw-Hill, c1986. |
载体形态: | x, 352 p. : ill. ; 25 cm. |
丛编说明: | The McGraw-Hill marketing series |
书目附注: | Includes bibliographies and index. |