ISBN: | 0471097403 |
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编目源: | CaOONL CaOONL |
个人名称: | Aaker, David A. |
题名: | Marketing research / David A. Aaker, George S. Day. |
版本说明: | 2nd ed. |
索书号: | F713.5/A111=2E |
出版发行项: | New York ; Toronto : Wiley, c1983. |
载体形态: | xvii, 731 p. : ill. ; 25 cm. |
丛编说明: | Wiley series in marketing, 0273-2955 |
书目附注: | Includes bibliographical references and index. |