书目详细信息
： Visual marketing :
书目信息 机读格式(MARC)
| ISBN： | 9780805862928 (alk. paper) |
|---|---|
| ISBN： | 0805862927 (alk. paper) |
| 编目源： | DLC DLC YDX BTCTA BAKER YDXCP DLC |
| 题名： | Visual marketing : from attention to action / edited by Michel Wedel, Rik Pieters. |
| 索书号： | F713.5/W391E |
| 出版发行项： | New York : Lawrence Erlbaum Associates, 2008. |
| 载体形态： | xii, 307 p. : ill. ; 24 cm. |
| 丛编说明： | Marketing and consumer psychology series |
| 书目附注： | Includes bibliographical references and index. |
| 格式化内容附注： | Introduction to visual marketing / Michel Wedel and Rik Pieters -- Eye movements during reading, scene perception, visual search, and while looking at print advertisements / Keith Rayner and Monica S. Castelhano -- Informativeness of eye movements for visual marketing: six cornerstones / Rik Pieters and Michel Wedel -- The effect of selecting and ignoring on liking / Nader T. Tavassoli -- Differentiating the pictorial element in advertising: a rhetorical perspective / Edward F. McQuarrie -- Geometry in the marketplace / Eric Greenleaf and Priya Raghubir -- Are visual perception biases hard-wired? / Priya Raghubir -- Spatial perception research: an integrative review of length, area, volume, and number perception / Aradhna Krishna -- Perhaps the store made you purchase it: toward an understanding of structural aspects of indoor shopping environments / Joan Meyers-Levy and Rui (Juliet) Zhu -- Measuring the value of point-of-purchase marketing with commercial eye-tracking data / Pierre Chandon ... [et al.] -- Images and preferences: a feelings-as-information analysis / Hyejeung Cho, Norbert Schwarz, and Hyunjin Song -- Rethinking visual communication research: updating old constructs and considering new metaphors / Chris Janiszewski. |