ISBN: | 0030065127 |
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个人名称: | Terpstra, Vern. |
题名: | International marketing / Vern Terpstra. |
版本说明: | 4th ed. |
索书号: | F742.9/T322=3E |
出版发行项: | Chicago : Dryden Press, c1987. |
载体形态: | xix, 652 p. : ill. ; 24 cm. |
丛编说明: | The Dryden Press series in marketing |
书目附注: | Includes bibliographies and indexes. |