ISBN: | 0256160511 |
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编目源: | DLC DLC DLC |
个人名称: | Johansson, Johny K. |
题名: | Global marketing : foreign entry, local marketing, and global management / Johny K. Johansson. |
版本说明: | 5th edition |
索书号: | F740.4/J75=5E |
出版发行项: | Boston : Irwin/McGraw-Hill, 2009. |
载体形态: | xx, 716 p. : ill. (some col.), col. maps ; 24 cm. |
丛编说明: | The Irwin series in marketing |
书目附注: | Includes bibliographical references and indexes. |