ISBN: | 0132428016 (pbk) : |
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ISBN: | 0131257331 (hard cover) |
编目源: | DLC DLC |
个人名称: | Malhotra, Naresh K. |
题名: | Marketing research : an applied orientation / Naresh K. Malhotra. |
版本说明: | 2nd ed. |
索书号: | F713.52/M249E |
出版发行项: | Upper Saddle River : Prentice Hall, 1996. |
载体形态: | xxxv, 890 p. ; 28 cm. |
书目附注: | Includes bibliographical references and index. |