书目详细信息
： Crafting and executing strategy: The quest for competitive advantage: Concepts and cases /
书目信息 机读格式(MARC)
| ISBN： | 9780073381244 (hbk.) : |
|---|---|
| ISBN： | 0073381241 |
| 编目源： | UK-WkNB UK-WkNB |
| 个人名称： | Thompson, Arthur A. Jr. |
| 题名： | Crafting and executing strategy: The quest for competitive advantage: Concepts and cases / Arthur A. Jr. Thompson, III A. J. Strickland, John E. Gamble. |
| 版本说明： | 16th rev. ed. |
| 索书号： | F712.1/T468E |
| 出版发行项： | London : McGraw Hill Higher Education : [distributor] McGraw-Hill Education - Europe : [distributor] McGraw-Hill Australia Pty Ltd : [distributor] McGraw-Hill Book Company New Zealand Ltd : [distributor] PSD Promotions (Pty) Ltd : [distributor] McGraw-Hill Companies, 2007. |
| 载体形态： | 992 p. : ill. ; 25 cm. |
| 一般附注： | Hardback. |
| 格式化内容附注： | Part One: Concepts and Techniques for Crafting and Executing Strategy Section A: Introduction and Overview 1. What Is Strategy and Why Is It Important? 2. The Managerial Process of Crafting and Executing Strategy Section B: Core Concepts and Analytical Tools 3. Evaluating a Company's External Environment 4. Analyzing a Company's Resources and Competitive Position Section C: Crafting a Strategy 5. The Five Generic Competitive Strategies: Which One to Employ? 6. Supplementing the Chosen Competitive Strategy: Other Important Strategy Choices 7. Competing in Foreign Markets 8. Tailoring Strategy to Fit Specific Industry and Company Situations 9. Diversification: Strategies for Managing a Group of Businesses 10. Strategy, Ethics, and Social Responsibility Section D: Executing the Strategy 11. Building an Organization Capable of Good Strategy Execution 12. Managing Internal Operations: Actions That Facilitate Strategy 13. Corporate Culture and Leadership: Keys to Good Strategy ExecutionPart Two: Cases Section A: Crafting Strategy in Single-Business Companies1. Costco Wholesale Corporation: Mission, Business Model, and Strategy 2. Shearwater Adventures Ltd.3. The Battle in Radio Broadcasting: XM vs. Sirius vs. Local Radio vs. Internet Radio4. Competition in the Bottled Water Industry in 2006 5. Blue Nile, Inc.--World's Largest Online Diamond Retailer6. Eat2eat.com7. Panera Bread Company8. Coach Inc.: Is Its Advantage in Luxury Handbags Sustainable?9. Nucor Corporation--Competing Against Low Cost Steel Imports10. The YMCA of London, Ontario11. Wild Oats Market, Inc.12. Zune: Microsoft's Entry into the Digital Music Player Market13. Skywest, Inc. and the Regional Airline Industry14. Competition in Video Game Consoles: Sony, Microsoft, and nintendo Balle for Supremacy15. Electronic Arts in 2007: Can It Retain Its Global Lead in Video Game Software?16. Sun Microsystems17. Toyota's Strategy and Initiatives in Europe: The Launch of the Aygo18. Econet Wireless International's Expansion Across Africa Section B: Crafting Strategy in Diversified Companies19. PepsiCo in 2007: Strategies to Increase Shareholder Value20. Spectrum Brands' Diversification Strategy: A Success or a Failure?21. Sara Lee Corppration: Retrenching to a Narrower Rang of Business Section C: Executing Strategy and Strategic Leadership22. Robin Hood23. Dilemma at Devil's Den24. Enterprise Rent-a-Car25. Manpower Australia: Using Strategy Maps and the Balanced Scorecard Effectively26. Abercrombie and Fitch: An Upscale Sporting Goods Retailer Becomes a Leader in Trendy Apparel27. New Balance Athletic Shoe Inc.28. Ryanair: European Pioneer of Budget Airline Travel Section D: Strategy, Ethics, and Social Responsibility29. Monitoring Foreign Suppliers: The Challenge of Detecting Unethical Practices30. Queensland Rainforest Resort31. Smithfield Foods' Vertical Integration Strategy: Is It Environmentally Correct? IndexesOrganizationNameCaseSubject. |