ISBN: | 0256028435 |
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个人名称: | Busch, Paul S. |
题名: | Marketing : strategic foundations / Paul S. Busch, Michael J. Houston. |
索书号: | F713.5/B977E |
出版发行项: | Homewood, Ill. : R.D. Irwin, 1985. |
载体形态: | xxii, 881, 22 p., [8] p. of plates : ill. (some col.) ; 24 cm. |
丛编说明: | The Irwin series in marketing |
书目附注: | Includes bibliographies and indexes. |