ISBN: | 9789814866521 |
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编目源: | ZTJCKTS ZTJCKTS |
个人名称: | Ferrell, O. C., |
题名: | Marketing strategy : text and cases / O. C. Ferrell, Michael D. Hartline. |
版本说明: | Seventh edition, Asia edition. |
索书号: | F713.5/F383-2E |
载体形态: | xviii, 556 pages : illustrations ; 28 cm |
书目附注: | Includes bibliographical references and index. |