ISBN: | 0070387583 |
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个人名称: | Loudon, David L. |
题名: | Consumer behavior : concepts and applications / David L. Loudon, Albert J. Della Bitta. |
版本说明: | 2nd ed. |
索书号: | F036/L886E |
出版发行项: | New York : McGraw-Hill, c1984. |
载体形态: | xix, 727 p. : ill. ; 24 cm. |
丛编说明: | McGraw-Hill series in marketing |
书目附注: | Includes bibliographical references and index. |