ISBN: | 0205156029 |
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编目源: | DLC DLC DLC |
个人名称: | Schoell, William F. |
题名: | Marketing : contemporary concepts and practices / William F. Schoell, Joseph P. Guiltinan. |
版本说明: | 6th ed., Annotated instructor`s ed. |
索书号: | F713.5/S364=2E |
出版发行项: | Englewood Cliffs, N.J. : Prentice Hall, c1995. |
载体形态: | IS-15, xxvii, 762 p. : ill. (some col.) ; 29 cm. |
书目附注: | Includes bibliographical references (p. 721-734) and indexes. |