ISBN: | 0-256-09225-7 |
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编目源: | DLC DLC DLC |
个人名称: | Peter, J. Paul. |
题名: | Marketing management : knowledge and skills : text, analysis, cases, plans / J. Paul Peter, James H. Donnelly, Jr. |
版本说明: | 3rd ed. |
索书号: | F713.5/P |
出版发行项: | Homewood, IL : Irwin, c1992. |
载体形态: | xvi, 943 p. : ill. ; 24 cm. |
书目附注: | Includes bibliographical references (p. 922-932) and indexes. |