ISBN: | 0070134472 |
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编目源: | DLC DLC DLC |
个人名称: | Douglas, Susan P. |
题名: | Global marketing strategy / Susan P. Douglas, C. Samuel Craig. |
版本说明: | International ed. |
索书号: | F740.4/D736E |
出版发行项: | New York : McGraw-Hill, c1995. |
载体形态: | xx, 554 p. : ill. ; 24 cm. |
丛编说明: | McGraw-Hill series in marketing |
书目附注: | Includes bibliographical references and indexes. |