书目详细信息
： Marketing & branding without a big budget /
书目信息 机读格式(MARC)
| ISBN： | 9781646870455 (paperback) : |
|---|---|
| ISBN： | 164687045X (paperback) |
| 编目源： | DPL DPL DPL OCLCO CLE OCLCO UAP |
| 语种代码： | eng |
| 个人名称： | Bhargava, Rohit, |
| 统一题名： | Non-obvious guide to marketing and branding |
| 题名： | Marketing & branding without a big budget / by Rohit Bhargava. |
| 版本说明： | Second edition. |
| 索书号： | F276.3/B575E |
| 载体形态： | iv, 195 pages : illustrations ; 19 cm. |
| 书目附注： | Includes biographical references (pages 183-184) and index. |
| 格式化内容附注： | The modern crisis of believability -- How to create a marketing strategy -- How to better understand your customer -- How to position your business -- How to build a brand -- How to tell your story -- How to inspire word of mouth -- How to create a marketing plan -- How to create a kick-ass website -- How to use social media -- How to do content marketing -- How to engage influencers -- How to master search marketing -- How to use email and direct-response -- How to buy and use advertising -- How to generate publicity -- How to do event and trade show marketing -- How to measure what matters. |