ISBN: | 9780749468958 (pbk.) |
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编目源: | DLC DLC |
个人名称: | Ng, Wilson. |
题名: | Business research : enjoy creating, developing, and writing your business project / Wilson Ng and Elayne Coakes. |
索书号: | F710/N576E |
载体形态: | vii, 222 pages ; 24 cm |
书目附注: | Includes bibliographical references and index. |
格式化内容附注: | Machine generated contents note: -- Introduction -- What are the right research methods for you and how might you go about selecting them?PART ONE Planning your project01 The nature of business research -- What is scholarly literature? -- What is a research question (RQ) and how do I develop a good one? -- How may I use scholarly literature in my project? -- How may I use theory?02 Methodology and methods -- What is research methodology? -- What has methodology got to do with research methods? -- How may I design my research? -- How should I use my 'case study'? -- What research methods should I use for my project?Part Two 'Doing' your project03 The project proposal -- Project proposals -- Contents of a project proposal -- Critical and analytical thinking -- Prior planning prevents poor performance04 Collecting quantitative data -- Finding quantitative data -- Secondary data -- Primary data -- Designing a successful survey -- Example of literature from which a hypothesis is derived -- Methods of collecting survey data -- Designing your questionnaire05 Collecting qualitative data through interviews -- Interviewing types and design -- Focus groups -- Interviewing references and further websites -- Chapter appendix: Interview Protocol06 Collecting data as an ethnographer -- Participant observation -- Non-participative observation07 Case study research -- Objectives -- The case study -- Using deductive theory in case studies -- Cross-sectional case study design -- Longitudinal case study design -- Case study tactics adopted for design quality08 Collecting data: less common methods -- Mixed methods research -- Social network analysis -- Action research -- Delphi method -- Participant and non-participant observation -- How to use crowdsourcing as a research tool -- How to use a repertory grid09 Ensuring data saturation -- Validity of quantitative data -- Reliability of quantitative data -- Signifi cance of quantitative dataPart Three Reporting your findings10 Analysing quantitative data -- Measures of central tendency -- Measures of spread -- Some notes on statistical testing -- Variables: dependent and independent11 Analysing qualitative data -- Coding text -- Checking -- Causal mapping -- Software for codingPart Four Writing your report12 Discussing anticipated project findings -- Flawed reasoning13 Conclusion to your report -- How to begin your conclusion -- Lessons to be learnt -- Recommendations14 Reference lists15 Writing your abstract16 Conclusion -- Research question -- Knowledge of cutting-edge research and theory -- Research tools. |