ISBN: | 0256056269 (pbk.) |
---|---|
地理区域代码: | n-us--- |
个人名称: | Cateora, Philip R. |
题名: | Marketing : an international perspective / Philip R. Cateora, Susan M. Keaveney. |
索书号: | F742.9/C359-2E |
出版发行项: | Homewood, Ill. : Irwin, 1987. |
载体形态: | xi, 172 p. : ill. ; 23 cm. |
丛编说明: | Irwin perspectives in international business |
书目附注: | Includes bibliographies and index. |