ISBN: | 0534047882 : |
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个人名称: | Assael, Henry. |
题名: | Marketing management : strategy and action / Henry Assael. |
索书号: | F713.5/A844E |
出版发行项: | Boston, Mass. : Kent Pub. Co., c1985. |
载体形态: | xix, 750, 14, 23 p. : ill. ; 25 cm. |
书目附注: | Includes bibliographies and indexes. |