ISBN: | 0-256-03177-0 |
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个人名称: | Peter, J. Paul. |
题名: | Consumer behavior : marketing strategy perspectives / J. Paul Peter, Jerry C. Olson. |
索书号: | F713.5/P |
出版发行项: | Homewood, Ill. : Irwin, 1987. |
载体形态: | xvii, 698 p., [16] p. of plates : ill. (some col.) ; 25 cm. |
丛编说明: | The Irwin series in marketing |
书目附注: | Includes bibliographies and indexes. |