ISBN: | 0750602589 |
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编目源: | DLC DLC DLC |
个人名称: | Christopher, Martin. |
题名: | Relationship marketing : bringing quality, customer service, and marketing together / Martin Christopher, Adrian Payne, and David Ballantyne. |
索书号: | F713/C556E |
出版发行项: | Oxford ; Boston : Butterworth-Heinemann, 1991. |
载体形态: | viii, 204 p. : ill. ; 24 cm. |
一般附注: | "Published in association with the Chartered Institute of Marketing." |
书目附注: | Includes bibliographical references and index. |