ISBN: | 047123057X |
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编目源: | DLC DLC DLC |
个人名称: | Aaker, David A. |
题名: | Marketing research / David A. Aaker, V. Kumar, George S. Day. |
版本说明: | 8th ed. |
索书号: | F274/A111E |
出版发行项: | New York : John Wiley & Sons, c2004. |
载体形态: | xvii, 774 p. : ill. (some col.) ; 26 cm. |
书目附注: | Includes bibliographical references and index. |