ISBN: | 0-07-006734-1 |
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编目源: | DLC DLC DLC |
个人名称: | Bov鈋e, Courtland L. |
题名: | Marketing / Courtland L. Bov鈋e, John V. Thill. |
索书号: | F713.5/B |
出版发行项: | New York : McGraw-Hill, c1992. |
载体形态: | xxxi, 761, [100] p. : col. ill. ; 26 cm. |
书目附注: | Includes bibliographical references and indexes. |